Interpretation of Chinese Car Wash Format (ii)
Interpretation of Chinese Car Wash Format (ii)
Core Tip: car wash Kingdom elaborated a few basic points about the direct impact on the development of the format before washing car wash formats share, and today, we have come to look at the car wash industry from another angle
Washing Kingdom elaborated a few basic points about the forms directly affects the development of the car wash car wash before sharing formats, and today, we have come to look at the car wash industry from another angle.
Car wash industry is simply divided into two types of Direct or join oriented service model, Direct-type car wash chain washing beauty shop is divided into single, multiple car washes, as the size of the regular chain of beauty car wash outlets, but the latter is rare in China, joining type is listed as nothing less than pure franchising and franchising cooperation situation. Our argument is not that from today's perspective to these analyzes, we demand from the car wash to analyze!
Car Demand:
Car demand in China is very interesting is the demand has been faster than the service provider, in other words, the service provides a service behind, at least in the consumer psychology is such a view. Because the lag led directly to the service provider on consumer car wash did not "demand"! It was very interesting! Car customers are mostly oriented to the holiday time to wash, especially Chinese people's consumption habits, destined to wash several times as much demand for holidays is routine, which test the car wash service groups can provide at this time What kind of service quality and service efficiency. In addition to the characteristics of concentrated washing time there are more important key point is to refine the demand for car wash owners are not very clear in itself, a serious lack of initiative to guide the market, even with the guide of work, most of the existence of "additional items services, "such as beauty, which allows consumers to compare disgusted. Lack of proper guidance overlooked by a car wash industry. Car wash properly become service providers need to work together to enhance the overall quality of the industry, which is essential for the development of the car wash normalization demands, but also the real needs of consumers. Comprehensive above reasons the customer has become a habit of passive consumption.
Car Location:
Car wash demand position is to extend the above background, it is reflected in service capability. Car washing process damage to the vehicle surface problem has been stubbornly high industry issues, whether it is manual or automatic car wash car wash. This key process to return to the car wash up, because there is no standard wash closely with processes and related tools and basic car wash car wash chemicals, leading to a standard washing difficult to locate, especially the car wash quality standards. Car wash low threshold to become one of the core issues of development of the industry, is also a key issue addressed urgently needs. Automatic car wash injury problems in Europe and other developed countries is non-existent, because the order of the overall improvement of the car wash industry, but also because key issue car wash equipment, car wash chemical, washing process is resolved, it will not have today's China car wash automation Problems exist to hurt the car. Because automated car wash service in Europe by the current, it is the industry's spending habits. Washing kingdom precisely respected laying automated car wash center, we believe that in the near future, China will also be based on automated car wash service-oriented markets. Due to the rapid wash is a high-intensive consumer industries, throughput and wash quality destined to become the core competitive advantage, especially a solid foundation to achieve efficiency aspects of downsizing in the true sense.
Form at the Bottom
Format for Chinese car wash car wash Kingdom conducted a critical analysis, in the future we will continue to share in the trend analysis washing formats China one by one, welcomed the interactive!